Interesting story in the Oregonian about “lifestyle marketing” and creating a “cultural hub” around a product. In this case, the Ford Fiesta, which is being displayed in a downtown Portland store space that serves as a “lounge”/clothes boutique during the day and concert space at night. The story, “Ford taps local flavor to sell...
Those of you who follow my blog, know that I’m of huge fan of marketing guy Seth Godin. If you’d like to find out why, I’m guessing you will find the answer in his new book, “Linchpin.” The best part is if you act NOW you can get a free copy of the book....
Recently students in my News Reporting class practiced taking notes and writing a speech story. Their speaker was marketing maven Seth Godin, and the speech was a talk he gave way back in 2003 at a conference sponsored by TED – Technology, Education, Design. The talk is about standing out, being remarkable, and the...
Most who read this column already know that I’m a fan of Seth Godin. So here’s a unique opportunity to pick up a few tips from one of the masters of marketing and media — an interview on Groundswell by Josh Bernoff. Asked about his daily blogging routine, Godin responded: One reason I encourage...
Many of you know that I’m two-thirds of the way toward earning my MBA, which is why I’m fascinated by this “MBA” program put on by marketing guru Seth Godin. Essentially, Godin set out to teach a select group of people everything he thought they should know to become expert entrepreneurs. They read books,...
