social media

L.A. Times goes behind the scenes at Neon Tommy

March 23, 2011
L.A. Times goes behind the scenes at Neon Tommy

One of the more interesting sessions at the Associated Collegiate Press conference earlier this month featured high-energy Callie Schweitzer, editor in chief at Neon Tommy. As Schweitzer noted a couple times, Neon Tommy is not a gay porn website, but one of the most-read college online publications going. It’s attracting a lot of visitors...

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“The Social Network”: Triumph or Tragedy?

October 3, 2010
“The Social Network”: Triumph or Tragedy?

You may very well walk out of the theater after seeing “The Social Network” and think “Wow! That Zuckerberg guy is a genius!”  Or you might think, “What a moron!”  Or both. That’s why I think the new film about the founding/founders of Facebook is so compelling. It’s an interesting tale of the genesis...

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I admit, I’m a Twit — that’s why I love this Twitter video

August 12, 2010

The more I use Twitter, the more I like it. And the more people use it, the more funny videos people are bound to make. Here’s a new one that my students will love this fall in Media & Society … or whenever. -rp- p.s. To learn more, follow me at twitter.com/robpriewe

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Kesey, “Crush It!” and the future of journalism

July 30, 2010
Kesey, “Crush It!” and the future of journalism

Recently I asked students in my Media & Society class what they were reading outside of textbooks and other books assigned by their instructors. In addition to the Twilight series and Harry Potter, the list of books included “Life of Pi” by Yann Martel, Maya Angelou’s “I Know Why the Caged Bird Sings” and...

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Powered by Orange: A Social Marketing Case Study

June 8, 2010
Powered by Orange: A Social Marketing Case Study

If you live anywhere near Oregon, you’d have to be living in a cone of silence to not be familiar with “Powered by Orange.” Powered by Orange is the social marketing juggernaut that’s boosting the image and awareness of Oregon State University far and wide. The apparent success of the campaign was summed up...

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Social Media for PR Pros Working with Reporters

March 22, 2010
Social Media for PR Pros Working with Reporters

A friend and local public relations professional sent me a Facebook message asking my opinion on a couple of questions she was considering for a newsletter article she was writing about social media, public relations and working with reporters. She asked: 1. How have relationships changed between reporters and public relations professionals over the...

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Some More Social Media Links

January 5, 2010
Some More Social Media Links

Here is a pair of interesting social media pieces: “A Satirical Take on Social Media in 2009,” a snappy slidecast by Rob Cottingham passed along by Reportr.net “Five Easy Steps to Stay Safe (and Private!) on Facebook” in the New York Times. (Sure it’s from September, but good advice is always timely…) -rp-

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Mr. Splashy Pants Becomes Social Media Hit

December 16, 2009

You never know what’s going to go viral. Take, for instance, Mister Splashy Pants, a humpback whale that Greenpeace made its poster beast to head off whaling in Japan. Alexis Ohanian shares the fun — and effective — tale of the swimming social media sensation in a new TED video, “How to Make a...

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Websites You Need to Know About

December 14, 2009
Websites You Need to Know About

What’s hot online? Or at the least, what should you be in the know about, especially if you’re in the media? Here to help with its annual checklist of online must-knows is The Guardian’s “100 Essential Websites.” The creators note plenty of familiar players here — Facebook, Twitter, Flickr — as well as some...

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Another Take on Time Management

November 2, 2009
Another Take on Time Management

In my continuing quest to aid all those who are trying to cram 36 hours of life into a 24-hour day, I encourage you to read a new post by Amber Nasland on her social media blog called Altitude. Her focus: “Social Media Time Management: Nine Guiding Principles.” When it comes to managing your...

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Worth repeating…

"I don't have inspiration. I only have ideas. Ideas and deadlines."
-Stan Lee, of Marvel Comics fame

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A Good Read…

Image of The Death and Life of American Journalism: The Media Revolution that Will Begin the World Again